Dr. John Demartini

I am so excited to present a second show with one of the world’s leading experts on human behavior, Dr. John Demartini.

Dr. John has a new book called, The 7 Secret Treasures: A Transformational Blueprint for a Well-Lived Life, which is designed to reacquaint readers with the power they already have within, as Dr. John Demartini shows you the way to powerfully transform your life with tools and principles you can use to create your most inspiring and fulfilling life. This book will be a discovery of your authentic self and your path to your life mastery.

Dr. John hits hard as usual by describing how pursuing your “passion” can actually be a bad idea, and how we also can forget about motivation when trying to live our best lives. “Anything that requires motivation, I outsource,” says Dr. John. Instead, we must honor my favorite maxim from Dr. John: “Ask yourself, What do you spontaneously do every day that brings you joy and requires no motivation?? This is what you value most highly and you must pursue in order to live as your authentic self.”

Dr. John Demartini is a world-leading human behavior specialist, researcher, best-selling author, educator, and founder of the Demartini Method—a revolutionary tool in modern psychology. He has authored 40 books that have been translated into 39 different languages and presented his insights alongside some of the world’s most influential people, including Sir Richard Branson and Deepak Chopra. Dr. Demartini’s cutting-edge methods are the culmination of almost five decades of research across disciplines including physics, philosophy, theology, metaphysics, psychology, astronomy, mathematics, neurology, and physiology. He has synthesized these teachings and incorporated them into his work on human values.

For more with Dr. John, check out his website, Instagram, YouTube channel, and TikTok.

My favorite Demartini-isms:

  • “You create internal conflict with your authentic self when you traffic in thoughts and phrases like, ‘I need to, I should, I have to.’ These things require motivation, which is now turning out to be a flimsy and unreliable resource.” 
  • “Fill your days with high-priority actions or they’ll become filled with low-priority distractions.”
  • “If you don’t empower your life, other people will overpower you!”


John speaks on mastery of the mind, the seven areas of life. He has ambition to contribute in some way globally. [01:45]

It doesn’t matter who you are or where you come from.  Are you going to apply the things that allow you to move forward and achieve? [04:51]

What would he suggest when people are stuck between what they know and desire and their actual way of accomplishing something? [07:26]

At age 27 John went from being in debt to a person of considerable wealth. {11:28]

What you have passion about can be suffering. [13:32]

Find the thing that you are inspired to do and love doing and bring it to the world. That’s how you get fulfillment. [18:10]

A successful business is customer-centric as well as employee-centric. [25:01]

The seven secret treasures all boil around human values. [33:08]

If you fill your day with very high priority things, it’s easy to say “no.” [37:12]

When you have a goal, you need to prepare. [43:09]

Weave your personal hobby that nourishes you with the meaningful things you do for others. [54:29]

Find a way to get paid for what you love to do. [56:10]



We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

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B.Rad Podcast

Brad (00:00:01):
I’m author and athlete, Brad Kearns. Welcome to the Be Rad podcast, where we explore ways to pursue peak performance with passion throughout life. Visit brad kearns.com for great resources on healthy eating, exercise, and lifestyle. And here we go with the show.

Brad (00:01:06):
Dr. John d Martini, what a pleasure to join you again. Your words and your phrases have been echoing in my mind since our last talk. I hope listeners can go back and listen to that one, but as always, you got more exciting, fun stuff up your sleeve these days.

John (00:01:20):
Well, I’m, I feel blessed, so thank you for having me again on your show.

Brad (00:01:25):
So you’ve just released a book here in late 2022. The Seven Secret Treasures, A Transformational Blueprint for a Well-Lived Life. Um, that’s a pretty ambitious, uh, subtitle there, but I know you can back it up with some, some pretty fantastic, uh, suggestions and guidelines.

John (00:01:45):
Well, when I was 18 years old, I was watching David Carradine, I believe his name is on Kung Fu. You may remember that, I don’t know. And, uh, he was talking about his Shellin Chinese master, and I thought, ah, I wanna be a master, and that put me on a pursuit. What exactly is a master? Mm.

John (00:02:12):
And I then decided that into master life, tthat meant to mastery of seven areas of life. And so I set out at age 18 to contribute something original that would serve humanity intellectually. I wanted to wake up my genius. I wanted to build my creativity and learn how to master reading and master the mind and master self-governance and mental power. I wanted to have a global business. I wanted to master business and be able to create a business that was global in every country. A service or product, an idea that could go to every country. I wanna have financial independence and have my money working for me and working, not because I have to, but because I would only love to. I’m 50 times financial independence today .I wanted to have a global family. And, as you know, I live on a ship that’s called The World That Goes Around the world.

John (00:03:18):
So, and I have, uh, my girlfriend, my wife passed away. My girlfriend now is in Turkey. So I have a global family. I wanted to move and shake with some of the most amazing people on the planet, and people that have anybody that has global impact. It could be celebrity, it could be a politician, it could be a, a Nobel Prize winner. It could be a book author. It could anybody that’s doing something extraordinary that’s impacting the world. I want to hang out with those people. And I also wanna have a vital body. I’m 68. I want to have a vital, energized body and crank and be working away and doing something I love to a hundred. And I also want to make some sort of a movement that would be an inspiring movement, not a religion, but a an inspiring movement that would inspire people regardless of where they come from in the world.

John (00:04:06):
And so that to me, was mastery for me. Everybody will have a different definition and mixture for their own mastery, but that’s what I wrote. And so then I went on a pursuit to try to learn everything I could in every field I could that would assist me on that pursuit. And over time, people wanted to learn that with me. And I learned a long time ago if you wanna learn something, teach it. So and helping other people, Zig Zigler taught me when I was 20. If you help other people get what they wanna get in life, you helped get yourself well, you wanna get in life. So I started to take that information, and when I would teach it, I would retain it better, and I would be more likely to make sure it’s organized and clear. And so it’s been a win-win.

John (00:04:51):
So this book, the Seven Secret Treasures, is I believe that there’s a gold mine in each of those seven areas waiting for anybody who’s willing to go and apply principles and methodologies that I feel very confident. I’ve lived, and I know they work, and I’ve seen thousands of people who apply ’em get, get the same results. So it doesn’t matter where you’ve come from or what you’ve been through, what you’re going through, what matters is, are you gonna start applying the things that allow you to move forward and achieve? And so this book is as a, it’s not a giant book. It’s, it’s under 200 pages, but it’s, it’s there to distill down some of the highest priority actions and perceptions, methodologies. I could give that help in that arena. If it’s, if you’re not wanting to master each of those areas, then that may, you may have only one or two areas that are important to you. But I found out also that when somebody’s asking, like when I’ve asked women in my relationship programs, how many, you know, what are you looking for in a woman? I mean a man to the women, and they write down all the things they do. They’re looking for somebody that’s fit, that’s handsome. They’re looking for somebody that’s intelligent, right? Little

Brad (00:06:04):
Bit of stubble on the beard and maybe some streak of gray. Okay?

John (00:06:09):
Okay. No, no, no, no. Some women love that. I just got through, I just had lunch with a woman that don’t, wasn’t, won’t date anybody under 70 . And who loves a little beard in ao, that’s a man to her. So there’s, there’s people that want that too, but they want somebody that, that’s vital. They want somebody that’s handsome. They’re wanting somebody that is intelligent. They want somebody who’s ambitious business. They want somebody who’s got some wealth that not, they don’t wanna have to take care of a guy. Mm-hmm. , they want somebody that loves them, wants to be with them. You know, not off to 20,000 women. They want somebody that, you know, is, is socially savvy. So if they brought him out, they’re like, people go, wow, does he have a brother ? If you don’t want him, we’ll take him and, um, you know, socially connect with anybody that they relate to, and they want somebody who’s inspired. So each individual in relationship is looking for somebody in those areas to enhance those areas in their life. So this book is for people who either are looking for somebody that way they can get them the book . It’s like, call me when you get this, when you get in all these areas, imagine and I wanna date you , or just somebody that wants to master their life in one or more of those areas. I believe the book will be helpful to me.

Brad (00:07:26):
Well, I would love to go through each of the seven, uh, but I, I want to jump in with a question here. As I said at the start, your words are echoing in my mind. I’m writing down my favorite stuff. And then from time to time, I realized that I might have the knowledge and the awareness and deeply appreciate the quote. And, uh, have a strong desire to live by the maximum of, if you don’t fill your day with high priority actions, they’ll become filled by low priority distractions. And then I realize that maybe, uh, there are times when, certainly there are times when I’m drifting away from these higher ideals. So in other words, there’s a sticking point between what I read and, and listen to you on the podcast and my daily actions. So what do you suggest when people, I suppose you could call it, get stuck between their knowledge and their, their dreams and desires and their actual actually the way their day played out?

John (00:08:23):
Well, you have to be accountable for self. Nobody’s getting up in the morning and dedicating their life to your fulfillment

Brad (00:08:30):

John (00:08:31):
Everybody is going to impose on to you their set of values, and they’re gonna want you to do whatever will help them fulfill theirs. So you’re gonna be bombarded by, by opportunist and people who care about you, but they’re gonna care in their values and they’re gonna want you to do what helps them too. So if you don’t fill your day with things that are very important, um, you’re gonna get bombarded by opportunists and people taking up your time and distractions and low party things. Now that forces us to do two things: to be accountable, to do something that’s meaningful, that serves somebody enough to be remunerated for it. Cause if you’re not doing what you love and loving what you do and getting paid for it, you, you’re having Monday morning blues, Wednesday hump days, thank God it’s Friday’s week freaking ends. And not a vocation being your vacation. So if you do, if you do that and you do something that is meaningful and you’re doing what’s priority, you can delegate lower party things. So any, anything that I require motivation to do, I delegate. I want everybody to really get that.

Brad (00:09:43):
I suppose that counts of having a personal trainer show up. Like John Assaraf said, he’s not motivated to, to, to lose weight. So he, he, he paid a guy to show up at his door every day at 7:00 AM So he’s delegating the motivation. But if still you have to go through the one hour workout with the trainer, who’s, who’s goading you on and getting paid?

John (00:10:03):
Well, I do exactly the amount of workouts that I wanna do. I don’t do more. I don’t do less. And I’m pretty fit. I did 1200 butt lifts yesterday, 240 pushups, a hundred curls with pretty good waves. I did 48 minutes on eight to 25 intensity on the elliptical. So I do a pretty good workout one way, one day a week.

Brad (00:10:33):

John (00:10:33):
And it takes me about just under an hour. And, uh, that’s it. That’s all I want. Do. I don’t want to do three or four times a week. I don’t wanna do that. But I’ve gotta, I’m in pretty good shape because of that. But that’s my, that’s what I do. That’s my spontaneity. I don’t need to be forced to do it. But if I have to be forced to do it, it’s not, it’s, it’s, I gotta resistance. You’re more likely to injure yourself if you do. But anything that I require motivation to do, I delegate. That’s just my rule of thumb. And I found that if I delegate those things, my mind is more clear. I’m more focused and I’m more attentive to the thing that I really love doing, which is teaching, researching, and writing. Now, because I teach, I’m able to generate more than the cost of a delegation. Hmm. And people say, well, because you’re wealthy, then you can do that. I became wealthy at age 27 because I did that.

Brad (00:11:27):

John (00:11:28):
I didn’t start out wealthy. I was in debt at age 27 and I was barely able to send save $10 a day. And I was a doctor. I was paying off debts. But what I did is I bought the book, the Time Trap by Ella McKenzie and I realized that I was gonna stop myself if I didn’t delegate. Cuz here I did, you know, 10 years of college to do a specialty. And here I’m doing ordering supplies, doing bank reconciliations, all those were $20 and $30 an hour jobs, $50 an hour jobs. And I was able to make thousands in an hour if I was to do what I did, my specialty. So I then realized that I made a list of everything I did in a day and which one produced the most income and second most and third most. And then I realized that if I just go put my hours into that, I’m more than pay for everything else.

John (00:12:19):
And at age 27, I slowly but surely in 18 months reading that book, I went from doing most everything to only doing what I did, which was teaching and clinically applying it to the highest in clients. My business went up tenfold net worth because I let go of things. And I got onto the thing that was really producing. Cuz a lot of people confusing, busy with productivity. Productivity is actually doing something that produces an income because it serves another human being, which brings meaning and fulfillment. And then you’re freed to delegate the lower party things. So if you just navigate it and go, well, I don’t wanna do that, and there’s nobody else to do it, you’ll be trapped going back, having to do it. And if you’re not filling your day with the things that do produce, that is inspiring to you, it, there’s a, there’s a fine line between what inspires you that has meaning and what produces, and you need to find that match. And me, that’s what the book’s about, help you find that match so you can go out and do what’s really meaningful to you minus teach. I love it. I don’t have to be reminded or motivated to do it. Mm-hmm. , nobody said to motivate me for 50 years to teach and research. I do it every day. Mm-hmm. , I mean, every day.

Brad (00:13:32):
Yeah. Hopefully almost every listener can relate to having that passion. And as you say, what do you do spontaneously every day that brings you joy and requires no motivation.,that’s your authentic self. And the naysayers are getting really quiet now as you’ve, as you finish that previous statement and, and realizing, you know, the ability to delegate when you focus and drawing the circle backwards. Yeah. But I, I guess I should ask a challenge question where that, that that beautiful meshing of your passions and then the economic contribution, I’m imagining some people are tripped up there because their stated passion is something that is widely regarded as a difficult income prospect. Let me put it that way.

John (00:14:21):
Okay, good. Well, first of all, um, this is probably gonna shock some people, but if you, I dunno if you have a phone, do you have your phone with you?

Brad (00:14:28):
I have a phone here. Those watching on YouTube. Here’s my, here’s my iPhone.

John (00:14:32):
I want, I want you to go and type in there under Google, passion and then

Brad (00:14:37):

John (00:14:38):
Yeah. And then put etymology. And you’ll see it comes up Patti and Paseo and Latin.

Brad (00:14:48):
Yes. The origin Patti and Paseo. Look,

John (00:14:51):
Look what it means. Suffering.

Brad (00:14:54):
Indeed. It says that the original meaning is suffer

John (00:15:01):
Suffer to suffer. So I don’t use passion in my life. I’m not a passionate guy. Compassion means to suffer with somebody. Passion means to suffer. And most people have confused passion with a mission. An inspired mission is not a passion. And that distinction is not being drawn out there. And people don’t know the difference. Passions were considered lust. Mm-hmm. greed, gluttony, sloth, the Christians called ’em the seven deadly sins. They were immediate gratifying pleasures without pains. Those are the passions and the reason why they’re passions. Because anytime you pursue a one-sided type of life, the other side smacks you and you suffer. That’s why there’s called passion. So it’s being used since 1985, since the passion for excellence came out and people changed the word. And now the people think it means being enthused about something. But even enthusiasm is confused in its roots. Entheos the divine within under St Augustine. And was that you have now poised equanimity within your mind, but people think it’s rah rah standing on chairs going, yes, yes, yes. That’s not enthusiasm, that’s mania.

John (00:16:17):
Mania creates pania . So I distinguish, I’m very much an etymologist and I look at the roots of words because they do have meaning and they have an impact. And the distinctions are important. So I don’t promote passion or compassion with people. Cause I think that those are, uh, a compassion is one wounded individual now buying into the wounds of another individual and going, Ooh, that has pain without a pleasure, I can feel for you. Hmm. This isn’t gonna make ’em grow. I’d rather hit ’em as em Emerson said, right between the eyes and say, let’s get in touch with reality now and let’s find out what you’re doing to create your suffering. Cause I’ve not seen suffering in people who know to manage their life. Mm-hmm. , I see people suffering when they don’t, when they’re not listening to their intuitions and following what’s really important to them.

John (00:17:03):
So I’m not pursuing passion. I’m pursuing an inspired mission of real purpose, a teleological purpose that somebody, when they live by their highest values, pursue an Aristotle. Distinguish this in his time. The, the, the word teos meant end in mind. And in his idea, the end in mind was the highest priority, the highest value. In fact, when Emmanuel, the fourth most powerful philosopher talked about a priority, they weren’t talking about priorities, they were talking about the highest priority, which we allowed ourselves to intuitively gather information. So the a priority state is the highest priority. It’s the one thing Gary Keller calls it. The one thing, find that one thing and stick to it. Right. Find your, Donald Trump taught me many years ago, you know, he’s a controversial character. I learned something from him. I used to live underneath him. And, uh, and in the process of doing that, he said, find that one thing and do it over and over again and build momentum doing it until you become unstoppable and you’ll have incremental momentum to great achievement.

John (00:18:10):
That’s why I teach the breakthrough experience 1,160 times. I’m about to do it 1,161 times this week. So I just keep doing something repeatedly until I, it’s mastered, you know, like a martial arts or like a dance or like a singing or whatever. So finding the thing that you spontaneously are inspired to do, that you love doing that doesn’t require extrinsic motivation that is deeply meaningful to you. That you can’t wait to bring to the world. And that serves and structuring it in a way that it meets the needs of other people. So you have a sustainable fair exchange when you deliver it. That’s the path of a mission, not a passion.

Brad (00:18:52):
That is a longer sentence than all I like to do is play video games and eat pizza.

John (00:18:59):
Well, if you’re doing video game, my son has got a video YouTube channel and has got 55,000 people following. So that’s not just a passion, it’s his mission. He does it literally eight to 12 hours a day, something mm-hmm. . So if I see it as an escape, I see them in their amygdala. If I see it as a mission, I see them inspired in making incremental progress towards the mastery of it and doing it in the form of an economic exchange.

Brad (00:19:25):
It also occurs to me when you replace that word passion with inspired mission, then we also get this realization that when you are on your inspired mission, it’s not necessarily fun and games and peachy keen and popcorn and bubblegum all the time. Sometimes it’s difficult, challenging, potentially discouraging, et cetera.

John (00:19:46):
If you’re not filling your day with challenges that inspire you, your day is designed to fill up with challenges that don’t.

Brad (00:19:52):

John (00:19:53):
One is called eustress and it’s wellness promoting and it balances the cytokines. And the other one is distress. And it polarizes cytokines into storms.

Brad (00:20:03):
Yeah. That’s, that’s heavy. And I think now we have people jumping off the bandwagon who don’t deserve to be there. And I think it brings up a question cuz it seems to me with all this free exchange of information these days and the rise of influencers and people showing and telling how magnificent their life is, we kind of have created a culture of people who are, I guess, indulging in this type of programming, but then failing to execute. And also perhaps people spreading this message in a distorted manner, such as pursue your passions like me and I’m about to get on my private jet and have some more passion on the Caribbean island. But forgetting the distinction that you draw between inspired mission

John (00:20:46):
And passion and, and frivolity, I guess. Well, uh, everybody could maybe get this, that if you pursue, uh, and make money without meaning, it will lead to debauchery. And if you go and pursue money with meaning, it will lead to philanthropy. The love of human beings, not the party escape. Mm-hmm. , I, I had a, I’ll give you an example. There’s a gentleman that, how can I say it without revealing who he is, um, that I’ve known for 21 years who owned a very large railroad company in America. And, um, he finally retired Now while he was owning a railroad, uh, up until his seventies, he was very philanthropic. Very dedicated, very focused. The second he sold it and just had money without meaning, I watched him gain weight, have heart problems, health problems, and drink and treat his wife a little less than ideal. Hmm. And so I’ve, I’ve watched what happens if you don’t have something to fill your day with that’s deeply meaningful, that inspires you, that does something that makes fulfillment. If you ask a thousand people in a room go to the most fulfilling moment in your life, I will guarantee that 99.9% of them will say, it’s when I’m doing something that’s meaningful that contributes to somebody else’s life. And they say thank you.

John (00:22:19):
So if you’re not doing that, you’re missing out on the fulfillment in life. I just consulted with a guy in Monte Carlo the other day and uh, he has just now kicked in his, his wealth. It’s going up skyrocketing right now and he’s doesn’t wanna work. Mm. And since then, his wife is now saying he’s drinking too much. He’s gaining weight and he’s thinking about other girls and all the debauchery symptoms. I said, we need a philanthropic cause we need you back in doing deals in the business. This retirement’s screwing up your life and it’s gonna make it a short life. And he got it because he looked at it and with the facts were in the thing. And the second he started to not have something to drive himself for, he started deteriorating. So it’s important to find something that’s deeply inspiring and meaningful.

John (00:23:12):
And this is why I help people determine their values and look at what’s really important to them. And to do something that’s really producing productionism is doing something that actually has such a value to other people. They’ll pay for it. Mm-hmm. , when you’re, when it’s something meaningful to you, that’s, that’s half the equation. The other half is doing something that’s meaningful to other people. . But those aren’t balancing, you don’t get go anywhere. It has to, there has to be a sustainable fair exchange, a transaction for fulfillment. We have a sensory cortex in the back portion of our gyride and we have a motor cortex and the front portion. And if one is functioning without the other, there’s no fulfillment. If you are receiving rewards without doing a service, no fulfillment, you’re doing a service, not getting your awards, no fulfillment. But the second you bring those into perfect equilibrium and you do exactly what you feel, you’re, you’re getting paid exactly what you feel you’re worth for what you’re doing.

John (00:24:07):
There’s fulfillment, there’s thankfulness, and you both wanna do business. You try to get something for nothing or give something for nothing. Not sustainable. Mm-hmm. , if it’s sustainable, fair exchange. Both parties want to continue and you, you flourish And getting that. And all symptoms in our business and all symptoms are life are trying to get us to that state to have fair exchange with the people we interact with at work, our clients, our customers, our employees, our spouse, our kids, our stakeholders, shareholders, everything is trying to get those in equilibrium. I gotta share a story. Jeff Bezos has a little video clip if you type in Jeff Bezos dash, Sony, you’ll see this little few minute clip about how the guy from Sony inspired him to wanna be the most country customer-centric business in Amazon. And it’s inspiring and it’s meaningful. And the guy from Sony had a vision, a real purpose.

John (00:25:01):
Hey, now sometimes people use the word passion cause they don’t know the difference. But a real purpose to make Sony a representation for Japan, not just Sony, but for Japan to change the image of Japan, to go from copycatting to actually innovating. Okay. Sony shared that pathway. So Amazon, Jeff went out and said, I’m gonna be the most customer-centric person. I wanna make sure that we have quality service on to the 2000th degree. But he forgot one thing. The customers, one of the equations. Then there’s the employees. So if you’re not, if you’re customer-centric but not employee-centric, also, then what happens is the autocratic demands on the employees eventually create a teamsters union and a, you know, an anti monopoly maneuver on him to cause a revolution. Cuz they end up creating a, you know, a, a fight against it. So now the teamster union came in into Amazon and then raised the standard for the employees.

John (00:26:01):
So now he’s got customer centrism and he is got employee centrism. Now they’ve got the best deal compared to what they had just recently. Hmm. And now the stockholders said, well wait a minute now the profit margin to us is a little bit less. And, and, and then old Jeff goes, well it’s a little bit less profit for me too, but, but we have sustainability now and long-term track record and so that that skyrocketing return is maybe more moderate, but we’ve got a stable system and we’re not gonna have antitrust laws and suits and things .

John (00:26:32):
So what happens is the stockholders, then he had to give a little bit more to the stockholders. And so now the stockholders are, are centric. And so once he balanced that out in, instead of going from more of the centerism the customer only and got everybody where there’s now fair exchange, boom, that works. So every symptom in a business is a feedback mechanism guiding the individuals to authenticity within themselves. Sustainable fair exchange with all the partners involved. And the master of keeping your eye on that is the game of mastery. And if you can do it more effective and efficient than somebody else, you lead the field.

Brad (00:27:09):
Oh, that’s great. It reminds me, I heard some business leaders say on a interview that, you know, he challenged the maxim that the customer’s always right. It goes at my business, the employee is always right and you always back the employee and you’re willing to sacrifice a customer to support that employee in this hypothetical example. And it was a nice twist on that because I think people take so much crap, especially like in the retail world because the customer comes in thinking they own the place and you have to bow to them. And that doesn’t seem sustainable in a way either. And, uh, you know that what a great story at scale for Amazon to balance those factors and then give the stockholders a few crumbs so that they can be sustainable too.

John (00:27:50):
Yeah. Well what’s interesting is, I had a, a patient one time years ago that was a celebrity in the sport world, um, that came in.

Brad (00:28:01):
What did you practice, John?

John (00:28:03):
I was in Houston, Texas at the time where I’m at this moment.

Brad (00:28:05):
What were you practicing? What kind of

John (00:28:07):
I’m a retired chiropractor.

Brad (00:28:09):
Oh, okay.

John (00:28:09):
Yeah. So I used to line spines and mine with a divine, as I used to say, to make people feel fine.

Brad (00:28:15):
, the big marquee. Come on over. Yep.

John (00:28:19):
Yeah. But so I had this baseball player, famous baseball player I in and um, it was really interesting. He was, um, a bit of a primadonna, if that makes sense. That’s a nice way of saying it a little bit accustomed to everybody does things at his time when he wants it kind of thing. And he was a superstar, so, you know, he, he got the accolades. He, he worked for it. But when he came in the office, he was a little bit obnoxious and was expecting everybody in my company to do what I tell you kind of thing. He’d be late and he’d demand the phone and he would do this and that

Brad (00:28:54):

John (00:28:55):
So I told the staff, I said, I could see their response to him and they were gonna like, I don’t like this guy. Right. So we decided, you know, how do we get this guy to, to get a little bit more balanced, right? Because we wanna be customer centric, but sometimes, like you say, they’re not being respectful. See how do you do that? So we thought, well we could just tell the guy to screw off and, and, and get outta here. That’s one approach that’s a little bit autocratic on our side. We could soak into him and just do whatever he wants and just repress ourselves and then go hit cats and then, you know, kill cats in the other night or something with tension workout or something. But I got an idea, we had a little brainstorming session and I said, well how do we solve this? And then we said, oh, this will will be an interesting one. I came up with an answer. We decided to write down all the things that he was not doing great at and reverse it 180 degrees and give him an award for those things that we wanted him to do.

John (00:29:59):
So we said, we would like to give you an award cuz he’s used to being an awarded and accolate, we’d like to give you a reward for being on time for respecting the staff for, for following through. And the second he got that reward, he changed his behavior because he wanted to live up to that award and it worked. So it was a way of being customer-centric with a bit of a twist to it. And also employee-centric with a bit of a twist to it. Cause we were all tongue in cheek wondering what was happening. But at the same time, he now wanted to live up to the ideals. And what we did is we took everything that he was not doing and we made it a list of the opposite. And we made an award for that opposite to let him know that there’s a reward for that behavior.

John (00:30:47):
And it was like an opera, the Skinner’s opera conditioning where he kind of like, you know, electrocuted him when he didn’t do something and gave him a little, uh, uh, dog bed pellet when he did. And, it was interesting how he shifted and then people didn’t mind him being there. And he actually one time actually called and was now saying that if you need to charge me, I understand, but I’m late running late and says, cuz I don’t like to be late for you guys. And we turned him into a really cool guy and he was a, he was really a lovely guy, but he was just a busy guy and he is used to being on top and it, and we, we leveled the playing field and he’s, he was really a great guy, but he wasn’t, he needed a little push.

Brad (00:31:28):
So what a great strategy. I mean, especially for someone like that, who’s the king of their world, he found a lot of awareness. Right. It it’s the only way you could have got to him. Yeah.

John (00:31:38):
Yeah. It’s, it’s like trying to tell a diabetic what to do. If you ask him what might be, if you lead him through it, asking questions about what might be wiser to do, where it’s his decision, he’ll do it. But if you tell him what today’s not gonna do it.

Brad (00:31:51):
, uhhuh, , uhhuh

John (00:31:52):
. So I guess there’s, cause the blood sugar goes up under sympathetic activity and goes down under parasympathetic. And when you’re doing that under fight or flight response and you’re usually in a kinda a defense mode. So there’s different personalities going with different health conditions. And so we used to observe that and use that to our advantage to try to help manage the patient.

Brad (00:32:10):
Right. And if you tell the diabetic, oh, you can’t eat that ice cream, let me take that bowl away from you, they’re gonna get stressed out and experience a rise in blood glucose legitimately.

John (00:32:20):
Yeah. So we, we, uh, we would use human behavior to assist. That’s why I, I’ve been so interested in human behavior all these years.

Brad (00:32:30):
It reminds me of John Gray’s fundamental relationship advice for the female in particular where he says, you have to express everything as a preference. You can’t nitpick your man, or he’ll get discouraged and draw away. But if you express everything as a preference, he’ll be more and more motivated to do e even better. Oh, I love how the kitchen is clean when I come home. That is so awesome. And, uh, then they’ll, they’ll fall in line because the man’s basic biological drive is to be the hero and, and come through and and be seen in, in that great light. So, um, there you go. What’s

John (00:33:01):
Interesting, the female wants the hero, but if she doesn’t know how to build the hero, she destroys the hero. Mm-hmm. , same thing for the man.

Brad (00:33:08):
Yeah. Yeah. Love it. Uh, let’s talk about the seven secret treasures. If we have time to motor through those. And of course the book’s a quick read, but, but so powerful. So it’s like a quick read twice is the assignment. So,

John (00:33:23):
Well the treasures all boil it around human values. So it’s basically how to wake up your genius, see anything that’s really, really, really, really, really important and valuable to you. You, if you read it, you’ll retain it. You’ll then put into long-term memory and you’ll apply it. But if it’s not really, really, really, really valuable to you go into short-term memory and you won’t, you’ll forget it in second. I mean, everybody’s come up to somebody and introduce themselves. And if you meet somebody, I’m sure you’ve had this happen, somebody comes up and introduces and then somebody else is standing next to you and after they said their names, somebody said, who was that? And you go blank. Mm-hmm. , they just said their name one second earlier and it didn’t even register. I’m sure you’ve had that happen.

Brad (00:34:09):
Oh Yeah

John (00:34:10):
And then you’ve also had somebody that comes up to you that’s really important to you and they say their name and you’ll write it down, can I get your, I wanna make sure that’s spelling’s right. You’ll recite it in your head and you’ll, you’ll have it the rest of the day. So something that’s high in your value goes in and it stays there and is applied. Something that’s not, doesn’t go in. And so anytime you wanna learn something, if you ask how is it helping you fulfill what you value most, the more links you make, the more you have a photographic autographic mind that’s retained and applied. So how to wake up the mind is one of the chapters in there. How to wake up Genius. Genius is one who pursues what’s highest on their value and takes on challenges that inspires them because it’s challenges that cause innovation, creativity, and uh, genius expression.

John (00:34:59):
When I spoke at the United Nations thing last year, I was on, I was talking on innovation and it was interesting. And people don’t realize that it’s challenge that makes innovation not support. If you have the same assimilative system, you have what is called assimilation and accommodation. When you have information that you’ve already heard before and you assimilate just goes in, it’s not a challenge. It’s the challenging information that makes, should think they should come up with new ways of doing things. So pursuing challenges that inspire you, that are high on your values wakes up genius creativity and innovation to give you cutting edge, uh, things in business or in life. So I, that whole chapter is how to maximize the mental powers we have and how to be doing something that is meaningful and inspiring spontaneously. So you’re not having to be motivated to do things.

John (00:35:48):
Anything you need motivation to do is not important to you. And anything I need motivation to do, I delegate. If somebody comes up to me and says, look, I want you to do this, and it’s not inspiring to me and it’s not. No, I’ll, I’ll tell you what, I’ll, if you want to pay me for that, that’s fine, but I’m gonna hire somebody to do it , and as long as you pay me at least as much as what I’ll hire it, it’ll get done. But I’m not gonna do it. I’m gonna get somebody else that is inspired and loves doing that to take care of that. I don’t wanna do. Anytime you do things lower on your values, you devalue yourself. And when you devalue, so does the world. So if you want to go backwards financially and in business, everything else, just keep doing low priority stuff. And if you come up with excuses why you can’t get away from ’em, then you’re holding yourself back and it’s all BS.Ccuz it’s not true. I’ve taken, well, thousands of people say I can’t do it. I I show ’em how and then they go, oh yeah. And then they go

Brad (00:36:42):
Do it. Yeah. The, the excuses are true until you break through and they, they’re no longer making an excuse that that’s, uh, looking like we have to, uh, get good at, uh, drawing personal boundaries and, you know, communicating authentically rather than just going, getting bounced through the pinball machine. And everyone knows I can come over and interrupt you at work to, cuz you’re good at spreadsheets. And so I bust into your office and, and all of a sudden the the low priority distractions become your day.

John (00:37:13):
Well we had, we had in our office years ago, little whips, little whips whip. And anytime they would request something that wasn’t on the job description or wasn’t by authority by the rules of command, they pull a whip out and go, go back to your, go back to your space just for fun. But see, if you fill your day with very high priority things, it’s easy to say no to people.

Brad (00:37:36):
Mm-hmm. ,

John (00:37:37):
If you’ve got a think of a day when you’re just full on and it’s high priority and somebody says, can you do this? Uh, not today, absolutely not today. But if you don’t have priorities, you’re not filled with priorities, it’s easy to be vulnerable to those things. Mm-hmm. , that’s Parkinson’s law. If you don’t fill your day with high priority actions, it fills up a low priority attractions. It’s, that’s, that’s entropy. Entropy takes over anything that’s not organized with neg entropy. The same thing with money. People don’t realize it with money, if you don’t put your money into assets, you’re gonna end up having it spent on unexpected bills. That’ll be liabilities.

Brad (00:38:12):

John (00:38:13):
That’s a big one. And people don’t get that. That’s why automatically forced savings, literally daily into investments going out every day. Investments. Cuz then it grows in value. And I’m buying appreciable things instead of, and I don’t have all the unexpected bills as a result of it. It’s organized. And any bill that’s fluctuating, I find the averages throughout the time and I set a certain amount and I do an agreement of a set amount. So I’m taking out volatilities outta my business and just stabilizing it. Anything that’s volatile pushes money away. Anything that’s stable pulls money in basic laws of management of time and space and energy and matter.

Brad (00:38:54):
Okay. So that was a, the, the opening, uh, secret of seven.

John (00:38:59):
That’s the first one. The second one is on business. You know, nobody goes to work for the sake of a company. They go to work to fulfill what they value most. And if they can fulfill what they value most, they’re engaged in the company. If they can see how their job descriptions helping ’em get what they want, they’ll do it. If they don’t, they’ll come up with sickness, they’ll come up with excuses, they’ll come up with all kind of distractions. They’ll take time off and go and stand in a 45 minute line at a Starbucks, which is ridiculous. Anybody that’s got time to do that is obviously not engaged. Mm-hmm. , because people are engaged aren’t gonna wanna do that. They don’t wanna get away from doing something that’s meaningful. So I tell people that if you’re needing some stimulant, you’re obviously not inspired by what you’re doing.

John (00:39:43):
If you’re inspired, you don’t want to be distracted by volatilities like that. Mm-hmm. And if you don’t, if you don’t fill your day with high party actions, it’s gonna fill up lower party distractions. And if you don’t see how what you’re doing is helping you fulfill what’s meaningful, don’t expect to maximize your performance. So I screen people in business. I have a section in the book, how to screen people in business, how to inspire teams according to their values to make sure you don’t hire somebody that’s not engaged in what you want done or otherwise you’re gonna be micromanaging ’em all the time, pushing crap a pill all day long. Because that’s a symptom. Motivation is a symptom in C it’s not a solution. I, I totally, I’m not interested in teaching how to motivate people. If you got people you have to motivate, they’re not, they’re not engaged. People are engaged, love what they’re doing. They don’t need to be motivated. They, you’re, they’re gonna know more about that than you do.

Brad (00:40:34):
So we’re wasting energy on the rah rah speakers and the retreats to the seaside conference center to, uh, get everybody fired up and it lasts for seven, seven days and then it, then it fizzles out.

John (00:40:48):
. Well, anytime you impose a transient extrinsic motivation on somebody, you undermine intrinsic motivation. Woo. So that’s not the end. That doesn’t mean that the retreat might not be valuable. There may be other educational things in that, but just a, a motivational speech to me on, I’m not a motivational speaker. People think, oh, you’re motivated. No, I’m not. A motivational speaker is using the art of persuasion and rhetoric to get you to do something. They’re wanting to sell .

Brad (00:41:16):

John (00:41:16):
not what you’re here to intrinsically do. I’m interested in finding out what you are inspired to do spontaneously. I’m interested in making a link between your job responsibility and that. So you’re inspired to do it without any external motivation. I mean, think about a kid if, if you, if he loves his video games, does he need to be motivated to do his video games? , imagine this. If you have a kid at home and, and mom is, comes into his room now, Johnny, do those video games. Quit doing your homework and quit doing your cleaning up your room. I want you to do those video games. Oh mom, I just want to clean my room

Brad (00:41:52):
and study more.

John (00:41:53):
Study more. No, they spontaneously are doing that in the genius of the video games as they’re taking and finding out what the kids are wanting and they’re putting more energy on it than the parent to find out what the kids’ values are and then creating something that the kids are engaged in. If the parents learn the same thing as the video game, they could compete with that, but they’re not. So that’s the way they articulate the job responsibilities to the kids in terms of the child’s values. Otherwise they’re gonna go, well, you can’t play the video game unless you do your homework first. And if you don’t do your homework, you can’t play the video game. They’re using reward and punishment, which is the lowest, most banal form of marketing and management selling you get. So I’m not a motivational speaker, I don’t like to promote that.

Brad (00:42:36):
And you’re not big on reward and punish reward. And, uh, for in the example of the parent child, which is so interesting and, and getting someone, uh, locked in to have the, um, you know the high passion, I mean the, the high desire to, to clean one’s room and keep it clean. Um, how do you kind of drift toward that goal when it’s not immediately apparent that’s their

John (00:43:02):
Well your job is to ask questions to make it connected in their brain. Should I give a story?

Brad (00:43:07):

John (00:43:09):
All right. So I’m in St. Stinthian(?) high school, South Africa, Johannesburg, and I am speaking to 400 kids there, teen teens. They’re, they’re teen boys. It’s a Christian teen boys school. And there’s a, the headmaster comes to me and says, we got a, we got a challenging a young man, can you help me with him? And I said, I’m here. Be glad to. He’s 16 years old. He wants to drop outta school. He wants to climb Mount Everest. And he’s not engaged. He’s not passing. He’s just, he’s completely on the mountain. Can you speak with him? Because he is just, just

Brad (00:43:54):
A problem kid Right there. Come on. I’m

John (00:43:56):
Kidding. Yeah. That’s the label they put on.

Brad (00:43:59):

John (00:43:59):
Yeah. So I, I got with the kid guys 16 year old. I said, I hear you’re gonna go climb Mount Everest. He goes, I, yeah. I said, that is amazing. I’ve been to the base camp and I know what that’s like. And I, I mean, I haven’t been at the top, but I know that’s amazing. So congratulations on your mission and vision. I said, I got a question for you. Uh, how, how are you packaging this whole thing to get up there? How many of your Sherpa do you have? ? Uh,

John (00:44:28):
I don’t have Sherpas. You don’t have Sherpas. You’re, you’re gonna try to carry everything on your own and get all the way up to top of the thing without the a team of Sherpas. He says, do I need a team like that? I said that, I’m not saying you can’t, but you might wanna have some Sherpas with you. People that are know the area, know the weather and know the, the language. And he says, and and you’re, you’re fluent in the, the Nepalese language? He said, no. So how you gonna communicate with people if there’s a problem or if you need something, you don’t have that done yet? No. Do you have a language teacher in your class here at school that uh, would be interested in maybe helping you learn that? To prepare for the, he goes, oh, cuz you could get him on your team just like the sherpa.

John (00:45:16):
You could get him on your team and have him help you learn Nepalese to prepare for Everest. So you’re really prepared cuz you’re gonna need a team. They gotta speak in that language. I, I doubt if you’re gonna get some South African and unless they’re really experienced, if they are, they’re probably not gonna be helping you. They’re gonna be doing something else in their life. I said, and by the way, you know, if you studied physiology to know what the blood pressure and the oxygen levels and the ratios of CO2 and, and nitrogen?oxide and you’re gonna, you have all those measured out, mapped out from your chemistry class. He goes, no, I said, you’re gonna go up there without knowing your partial pressures of each of those different gases in your lungs. He goes, do I need to know that? I said, I, I think you need to be able to measure that as you’re going up.

John (00:46:02):
Cuz if you know you’re going too high, you can kill yourself and die. Is that worth that it, you have your chemistry teacher here, he could help you with that. You sure you wouldn’t want to have that figured out and all mapped out and ready to go and make sure you have that uh, done because to people more prepared for, so you make sure you succeed cuz you’d be a hero if you’re, if you succeed and get it, come back to your country and you be like, wow, you made it to Everest. I said to, so if you don’t have the language you might want to get with your language teacher and the sociology, you know all about the cultures of Napol and Tibetan. No. So you haven’t studied the culture and know the people there and what what to say and not to sa y, what offends or not offends people. No. You might wanna understand that cuz they have different thinking up there and they have different family structures and different social structures and and religious thinking systems. And you might wanna know, cause if you say something that’s offensive with your Christian background and they’re, they’re a a Buddhist thing and you that you might not relate to ’em and so they may not be on your team necessarily. So you might wanna know a little bit about the background of sociology. You have a sociology teacher here,

Brad (00:47:03):
All of the, a sudden you’re going through his seven period classes every,

John (00:47:06):
All of his classes. I linked to mount

Brad (00:47:09):
’em all man. Then what about

John (00:47:10):
PE classes to

Brad (00:47:12):
Whatever It’s uh, you’re studying the records around the running track cuz you gotta build your endurance. Oh my gosh.

John (00:47:17):
Exactly. You need your PD

Brad (00:47:17):
First period to seventh. Unbelievable.

John (00:47:20):
Yeah. So anyway, uh, I got language, I got geography, I’ve got chemistry, I got all the classes he was taking and linked him back to his objectives. And I told him, I said, you know, I really wanna see you get this thing. I want to knock it outta the ballpark. And if you’re prepared, you’re going to guarantee that. But if you’re not prepared, what would it be like if you came back and you didn’t make it and then you end up, you know, doing it prematurely and then got hurt or sick or whatever. And then what, what, what, what’s that about? So maybe it’d be wise to use your school and get all your teachers working for you towards the objective and see if you can be the superhero of the, of the, of the school when you come back cuz you knocked out the ballpark and you’re gonna thank all those people for helping you get there.

John (00:48:07):
And I just linked it like that and he goes, I think you’re right. I think that’s probably smarter cuz I, I think I’ve been jumping the gun. I said, well if we, if we have impulses, we’re in our amygdala and we’re not maximizing our, your our our diaphragmatic breathing whenever we’re in our amygdala cuz we’re in survival mode. We go up in the clavicle in our breathing and we would lose oxygen. So you wanna make sure that they’re not doing this on an impulse unprepared cuz you’re less likely to achieve it. But if you’re prepared and you run it in your mind’s eye like Thorpe does when he is swimming, you wanna watch Thorpe swimming thing and see how he does it in his mind and run the entire system and make sure you know every inch of that. Watch every video and every inch of that, know that entire climb inside and out and, and make sure you get some interest.

John (00:48:50):
Do you have sponsors to, to help you on that so you make sure you have enough money for it. Do you have set aside all the money or are you working to get the money to be able to with it for the flights and all the equipment and everything that’s gonna be doing? And he goes, uh, not exactly. I said, why don’t we, why don’t we set a more realistic goal with a realistic time. How many more months you have left in school in case I got about a year and a half what would happen if you put this entire school on that objective and worked with the school to get you there and made sure you saved the money to get there? He said, you’re right. That’s probably smarter. I said, calm down the fantasy and let’s get into it and let’s become a legend for going to Mount Everest and back in school he was one hour of talking to him.

Brad (00:49:34):
Wow. And that story is applicable in so many ways to all of us when we allow fantasy. Like some of my earlier questions about getting drawn into the social media influencers and their beautiful life and, and you’re gonna try to hopscotch and, and take steps that, you know, skip the fundamentals and especially for the parent-child dynamic. Cuz it seems like today’s perva prevailing parenting style is to impose the values that, you know, are so important. Whether it’s getting through an education or, or other things, you know, career paths that the parent thinks is viable onto the child, which is a recipe for disaster and, and, and pulling away trying to create motivation where it’s not there. And just, just, yeah, I mean, just with your story, a 16 year old climbing Mount Everest, our our initial knee jerk is, that’s ridiculous. But whatever a kid says is certainly, uh, valid and super important to explore and support, but with that type of guidance rather than the the sledgehammer trying to turn the corner. Well, the thing

John (00:50:41):
Is, is every one of the people, the headmaster cared. He cared. He wants those, those kids to do something amazing. It works in his favor too.

Brad (00:50:50):
Mm-hmm. .

John (00:50:52):
But he didn’t know because he was, he was the headmaster and he, this kid was gonna see him in the way mm-hmm. , you know what I mean? So, and, and he was a little bit more autocratic religious with moralities. I didn’t come across with any moral. Right, wrong, good, bad. I didn’t do that. I just came in there asking real questions That needs to be done. If you’re gonna go to, I’ve been at 20,000 feet and 20,000 feet. You walk, if you’re not prepared, you walk six feet, you take a bunch of breaths, you walk six feet, you take a bunch of breaths, , you don’t have a lot of oxygen up there. Even after accommodating for a couple weeks sometimes. So when you get up to 29,000 feet, you know, there’s not a lot of oxygen there. You have to be prepared. So I just, I talked some reason into about and made it look like we’re, we’re trying to help you get there. Let’s get there. Mm-hmm. , let’s make sure we’re getting it. So it’s not in, it wasn’t saying, you can’t do this, you’re not gonna do this. No, you won’t do this. That’s wrong. Just if you’re gonna do that, are you prepared for it? Let’s make sure we’re prepared for it and make sure we really get there.

Brad (00:51:58):
Yeah. The same story applies to someone miserable in a, uh, corporate setting and they dream of, uh, starting a career as a photographer. And you could walk them through a very similar story when they’re fritting away time because they hate their job so much and they’re standing at Starbucks. Maybe you should be taking pictures of all the, the different angles as you wait in line for 45 minutes, do something valuable.

John (00:52:21):
Well, if, if you’re not, when people tell me they wanna do something that there’s no evidence of, I confront it. See, there’s evidence in my life that I’ve wanted to be a teacher since age 17. Okay. There’s evidence. I mean, I work on it eight days a week, , I mean, I’m putting in, you know, the hours. So if I look, I got a track record. So if you don’t have a track record or something and you try to tell me it’s important to you, I’m gonna confront that and make sure it is mm-hmm. . Cause I, I’m not gonna, I don’t want you to go and pursue a delusion and fantasy. If it’s not real, if it’s real, then you’ll, then you’ll do what it takes. But you spontaneously and inspire to do what’s meaningful to you. Finding out what that is and structuring your life around that.

John (00:53:12):
And people say, well, wait a minute now. B ut they confuse that with pleasure. I didn’t ask what’s most pleasurable and makes you have happiness and fun. I said, what do you spontaneously do that you love doing that you can’t wait to get up in the morning and do that’s of service to people that is meaningful to you. There’s a difference. Cause anybody can go out and eat chocolate all day long, that’s not gonna be healthy. Or eating sweets all day long or taking heroin that’s gonna make you feel good temporarily, but you’re gonna have side effects. But doing something that’s meaningful that makes a difference. If I, if you look at your life, your own life, look back at the most meaningful and fulfilling moments. You did something that made a difference in somebody’s life probably. I mean, you’re doing a podcast and I’m sure I’ll be willing to bet you’ve got a lot of thank yous coming in on that podcast. And some of ’em are tear jerkers and they’ll bring a tear to your eyes thinking, you know what? This is no matter what, I’ve had a day challenges or whatever, you just made my day because you listened to podcasts and what was said on there, did this. And, and they said, thank you for that, and you changed their life. Those are what made people keep intrinsically doing things. And look, they love making a difference.

Brad (00:54:29):
I guess there’s a category in daily life for a personal hobby that’s really not serving anyone else, but it kind of serves to, um, nourish your, um, you know, your, your, uh, commitment to the mission. So if you can get out and go for a hike for 30 minutes and then get back to your computer and plunge back into your inspired mission, I suppose there’s an area there for what you might call balance or something that’s not on the scoreboard.

John (00:54:55):
Iem, I weave ’em,

Brad (00:54:56):
I weave, weave ’em together.

John (00:54:58):
I weave ’em together.

Brad (00:54:59):
So your work-life balance is, is a, is a, is a tapestry rather than a nine to five. Yeah.

John (00:55:04):
Yeah. I, I don’t like the, the, I don’t, I think that’s, that can be misleading. I like to meet, meet your merchant together. I mean, I had a, a person that loves to travel and I said, so, uh, they were asking, how can I afford to go on traveling? And I said, wife say that, that’s a crazy question to ask. Why not? How, how do I make another couple million dollars to this year traveling

Brad (00:55:25):

John (00:55:26):
I’ve traveled the world and get paid for it today. Mm. I just booked a thing today that $36,000 to travel to London from Turkey just to do a presentation and come back. So I just, I asked myself, how do I get handsomely and beautifully paid to do what I love? And don’t stop till you find an answer, then your vocation, vacation’s the same. And then if I love traveling and, and studying and exploring different cultures, how do I get paid to travel the world and explore cultures and get paid doing what I love? And I found out whatever I’ve asked that I wanna do, I found a way of getting paid to do it. I could tell you a story that would knock your socks off about it, about a woman and a dog, if you’d like to hear it.

Brad (00:56:07):
Woman and a dog. Sounds good.

John (00:56:10):
I was teaching the Breakthrough Experience, my signature program that I’ve done 1,160 times. And there was a lovely lady sitting in the front row and I think she’s about 29 or something at the time. And I asked her, I said, what is it you would absolutely love to do that you spontaneously do every day that you would absolutely love to do in life? And she goes, I love being with my dog and spending time with my dog. I said, fantastic. Write that down. The second question, how can you get handsome and beautifully paid to spend time with your dog? And she looked at me and she goes, huh? How am I gonna get paid to spend time with my dog? Ask the question. If you’ve never asked the question, you will never get paid. Mm-hmm. , how could you get handsome and beautifully paid to spend time with your dog?

John (00:57:00):
And she goes, I don’t know. I answer the question. Dig, let’s find an answer. How can you get hands me on your dog? She finally came up, my dog’s really cute. He’s a chihuahua and maybe people will pay to take a picture cuz they always wanted, okay, great. And how else? And we started looking for different ways. Then I said, what are the highest priority actions you can do today that will move you in the direction of getting paid to spend time with your dog? Cause you wanna spend time with your dog. Why not get paid to do it? And she came up with some, and we wrote ’em down and I went, then what obstacles might you run into? And how would you solve in advance on stopping you from doing that? And we found out what obstacles, and we came up with some solutions that weren’t all of ’em, but some of them started us out.

John (00:57:52):
And there were seven questions I made her ask. And then she left the program contemplating that on a Sunday night, Monday afternoon, she took her dog to walk in Central Park, New York. She lived in upper East side and walked into the park near the zoo, 64th street there, and walked in the park and started walking her dog. She walked down to the avenue where the philosophers walk, you know the area where you go down where the boathouse is and the little fountain there if you’ve been to park. And somebody came up to her and said, may I take a picture of your dog, please. Now that’s happened many times. This is before iPhones. These are yellow cameras from the pharmacy, you know, those days? And she said, yes, you may, but that’s $5.

John (00:58:47):
She never had the courage to ask that. Mm-hmm. She never thought about that. She figured, what have I got to lose? I’m not gonna see this person ever again. They can always walk away but she said that’ll be $5. And they said, it’s worth it. And they gave her five bucks. So she walked home with her dog and she said, you know what? You made your food today. You paid for your keep. Not bad. And when she did, because she took an action, that was something that was meaningful to her, intuition and creative ideas started popping in. So when she got home that night, she went and sat on the floor in the closet right in front of the closet, rummaged through a box and found a box that had a bunch of elastic material, red, elastic material. She cut it out, got the width of his legs, and made a tube and sewed this little tube like a little vest, and put a tube between his legs.

John (00:59:40):
And she also got some black elastic things and attached it to his sunglasses to tighten the sunglasses on his heads. It wouldn’t fall off. Then she practiced walking him up on his high legs back and forth. So the following day after that little training and some fun that night, she got creative and she walked the same place. She got down to the where the fountain is, and she pranced him. At the last minute, she got the sunglasses on, he already had the red vest on. If he’s standing up in the red vest with sunglasses and he looks cool and he is walking on his legs, more people want to take a picture. She made $15, about seven people asked for the picture, four turned her down, free paid. But she’s now walking. She says, I made a profit on you today. You’re not only paying for your thing, but I made a little profit on you.

John (01:00:32):
So she went back there again and she had some creative skills with sewing. So she decided the more creative, the outfit that I make him wear, the higher the probability that people gonna want to take a picture, particularly if it’s Thanksgiving, if I put Turkey feathers on him, or if it’s Christmas, I put a red outfit on with white trim, you know, depending on what the holiday is or what the day is or whatever, or who’s famous in the news, I could dress ’em up. Like, you know, somebody’s in the news if Donald Trump with red hair or something, a wig, you know, uh, something that’s, that drags attention. So she started to create different outfits and she went in the park and that number went up to $125 a day. If you go online and you look up at the word, the name Karen Biehl, b i e h l, get your phone out. Hi. Now get your phone out. Uh

Brad (01:01:25):
Oh. She’s the, uh, the, the key performer of Central Park or something now.

John (01:01:30):
No, no, no, no. Karen. Biehl. And just hit her name and then hit images and you’ll see her little dog with all her outfits.

Brad (01:01:43):
. Okay, we’ll put the link in the show notes. People, oh, the tuxedo, the top hat. Wow. She’s off and running. Beautiful dog. I definitely

John (01:01:54):
Pay now. Now guess what? One day she was sitting there and a guy was there who was involved in marketing and direct marketing and said is watching this whole thing going down and her cleaning up with the dog and thought I could use that dog in a commercial. So the guy said, look, I’m involved in marketing, I think I might be able to use your dog for something. And she says, well, I’m his agent. She had a card by then with an agent. Mm-hmm.

Brad (01:02:20):

John (01:02:21):
And, uh, I said, fine, we’ll chat. So he became the milk bone dog biscuit mascot, and that put her into the millions.

Brad (01:02:31):
Oh, mercy.

John (01:02:32):
Then she got two more deals. Then she got mamas and papas doggies and mama’s TV shows. Three of ’em. And then the, the dog became one of the most famous dogs in New York and the Global Awards in la. He was going back and forth and he was, he was became the one of the him and Git from Taco Bell. They became the biggest dogs in New York. And in about six, seven years ago, they finally retired him after 20 something years. Now the dog didn’t last that long, so she got another dog. When that first dog died, that looked identical, kept that thing going for three dogs.

John (01:03:09):
But she retired with 25 million net for herself, and they generated to get that after taxes, nearly a hundred million from the dog. So when somebody says to me, do I want to just have a vacation or a vocation? I say, it’s up to you. You can have a hobby if you want, but if you really love doing it, why not figure out how to do it? I had a guy that said, I want to, I have a hobby and it’s tennis. I said, have you ever thought about making millions doing tennis? He goes, I’m not a tennis pro man. I said, I’ve got a way if you wanna know it. He says, okay. I said, do you love diamonds? He goes, yeah, if you buy at diamonds, when you’re at the, the tennis, uh, events, there’s a lot of wealthy people going to tennis events and they love buying diamonds. I have a friend that does that makes about a million dollars a year going to watch tennis and is selling a few diamonds here and there. Anyways, so they say, well, we’re now traveling the world watching tennis, playing, meeting tennis pros, taking pictures and selling a few diamonds every here and there. So they figured out how to do it. I always ask, how do I do what I love and get paid for it?

Brad (01:04:21):
Hmm. So if you’re, if you’re, uh, sitting on an idea that you think is preposterous, ridiculous, unrealistic, um, it doesn’t compare to the dog in the, in the tuxedo,

John (01:04:33):
May not be it

Brad (01:04:34):
Get any more crazy.

John (01:04:35):
I, I could give you stories. So crazy stories that you would think, no way that would work. Oh yeah, it did

Brad (01:04:41):
Love it, man. Dr. John, it’s such a pleasure. I am, uh, gonna gonna have more E to write down and, and remember and then, uh, take action on and execute every day. Starting with, uh, diving into this book, the Seven Secret Treasures I En Encourage You Reader, I insist that you grab this now, how could we not? Thanks for a great, uh, great presentation and, um, we’ll, uh, look forward to more fun stuff coming from you. Maybe. So, so the Breakthrough experience is a, is a seminar that you still give live over a thousand times all over the world.

John (01:05:16):
I’ve done 1,160 times, I got another one this weekend and I do ’em all over the world. I’ve, um, yeah, I love it. And so we can, it’s my, it’s my way of helping people do something extraordinary with their life. That’s bottom line. I love that

Brad (01:05:31):
Bottom line. And we can find all that information on your website. Yeah,

John (01:05:34):
I think go on website, dr. demartini.com. The book is available now. You can go get the book on there or, or just go to Amazon. But the website has, that has a free value determination process for people that want to go and know what their values are. It’s and private and uh, but they can just check out, go to the media and check out and learn as much as they want. Or they can just, just go to the website, just see where it takes you. Let your heart be your guide

Brad (01:06:01):
Or go to Amazon, get that book. The Amazon employees will be happy to put it in a box and ship it to your house. Cuz they’re, they’re treated better now and everybody’s an equilibrium.

John (01:06:10):
Yeah, well there’s the Amazon is pretty an amazing company. I mean, no matter about it, that’s, that guy was a visionary. So Jeff has done a great job at building something that shows what’s possible

Brad (01:06:24):
And the great work that you’re doing is the same. So thank you so much Dr. John Demartini, the one and only. Thanks for listening to everybody.

Brad (01:06:33):
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